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#seozraz webinar with Alexander Rus (Designing beatiful brand SERPs) 25.05.2022 Viac
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Massive SEO nerd, as he calls himself! Alexander is one of the most experienced SEO experts in Austria. He is leading a 40-member SEO team and sharing his know-how on the biggest Youtube channel about SEO in German language with more than 17 000 subscribers.

Alexander revealed how to design beautiful brand SERPs. Why optimizing your Google brand SERPs is totally worth it? How to improve your Google brand SERPs?

Koniec Google Analytics: otázky a odpovede 17.05.2022 Viac
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V júli 2023 prestane fungovať staré Google Analytics Universal. Ešte 6 mesiacov bude možné si pozerať historické dáta,  ktoré potom zmiznú tiež. Ostane už len Google Analytics 4, ktoré je jeho náhradou. Čo to znamená pre weby, ktoré ho roky používajú na zaznamenávanie štatistík návštevnosti či transakcií v eshope? Máte prejsť na Google Analytics 4, alebo existujú iné alternatívy?

Na webinári Daniel vysvetlil, čo znamená koniec Google Analytics Universal, čo je potrebné urobiť hneď a čo stačí nechať na leto 2023. Taktiež ukázal, či a kedy sa oplatí prejsť na Google Analytics 4 a predstavil alternatívy ku Google Analytics.

SEO Restart 2022 Praha 07.04.2022 Viac
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SEO migrácie veľkých webov sú problematické. Množstvo aktérov a rozhodnutia na poslednú chvíľu. Veľké weby majú históriu a množstvo zdedených URL. Na konferencii SEO Restart Daniel predstavil, ako sme úspešne zmigrovali veľké weby, porozprával o problémoch pri migrácii a poskytol checklist vychádzajúci z dlhoročnej skúsenosti.

 

#seozraz webinar with Šárka Jakubcová (SEO challenges of Czech TV video platform redesign) 30.03.2022 Viac
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Šárka works as the SEO specialist for Czech Television (Czech TV). She has been working in SEO for 12 years as a freelancer and also at major Czech digital agencies.

Šárka and Daniel discussed the massive website migration of Czech national TV video platform and the challenges from the SEO and UX point of view. Why does the Czech TV invest in SEO? Are there any unique specifics when it comes to SEO for video content in general?

#seozraz webinar with Barry Schwartz (How to survive Google algorithm updates) 23.02.2022 Viac
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Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 18 years. Barry is also the News Editor at Search Engine Land. With 160K+ followers on Twitter, Barry is one of the most influential search geeks out there.

Daniel & Barry discussed the latest Google algorithm updates. In a live Q&A session Barry answered inquisitive questions about the most important search ranking factors for 2022.

Webinár: Cookies od 2022 27.01.2022 Viac
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Od 1.2.2022 sa zmení analytika, kedy vstúpi do platnosti nový zákon o elektronickej komunikácii.

Budeme naďalej používať cookies alebo sa prepneme na takzvaný Consent mode a nemusíme používať lišty s vyžiadaním súhlasu? Aké výpadky zaznamenanej návštevnosti v štatistikách máme očakávať? Ako sa zmení remarketing, keď potrebujeme súhlas? Vyrieši niečo prechod na Google Analytics 4?

Na webinári prešiel Dano stav digitálnej analytiky v roku 2022 a zmeny, ktoré čakajú prevádzkovateľov webov a tiež ľudí, ktorí pracujú so štatistikami návštevnosti.

#seozraz webinar with Mihai Vinatoru (Managing Partner at DWF): Tracking Google Analytics anomalies on scale (400+ accounts) 26.01.2022 Viac
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Mihai is the founder of Romanian award-winning SEO agency DWF counting 70+ team members. One of his main skills is the ability to scale things up.

Mihai Vinatoru and Liviu Taloi (DWF) are going to introduce their own framework for tracking issues in Google Analytics to prevent opportunity & money loss of their 400+ clients. They automatically tracked 15+ potential problems in 400+ GA accounts twice a week for a whole year to prevent the issues with organic traffic. Stay tuned for the step-by-step guide on how you can adapt it to track your own site or your full portfolio of websites.

#seozraz webinar with Agnieszka Chaninovič (Senior SEO Specialist at Bluerank): Use your business potential with international SEO 02.11.2021 Viac
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Agnieszka Chaninovič has taken her first steps in digital marketing in the SEO industry and continues her journey to this day. She effectively uses acquired knowledge about technology and marketing, conducting projects including international ones from various industries. She doesn’t believe in a no-win situation and always looks for tailored-made solutions for her clients. Coffee and wine lover.

Agnieszka Chaninovič revealed how SEO can support an international expansion strategy and list all crucial elements to make it successful.

Successful large website migrations: The process SEO Festiwal, Katowice 15.10.2021 Viac
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SEO migrations of large corporate websites are difficult. There are plenty of stakeholders included in the process and some decisions come at last moment. Moreover, large websites have long history and lots of hanging legacy URLs. And what about single page websites used for campaigns a few years ago and abandoned since? I will show you how we have successfuly migrated multiple corporate websites, talk about the common issues and provide you with a checklist that we have built from our longterm experience.

#seozraz webinar with Bill Slawski (Director of SEO Research at Go Fish Digital): Google Patents: How do they influence search? 13.10.2021 Viac
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Bill Slawski is the Author at the SEO by the Sea blog, and writes about patents and white papers from the search engines. He is also the Director of SEO Research at Go Fish Digital.

Bill Slawski will talk about Google patents used for search and related technologies such as knowledge graph, indexing, using multiple device signals for personalized knowledge graphs and more.

#seozraz webinar with Pavel Ungr (freelance SEO consultant): Perfect faceted filtering in eshop 21.09.2021 Viac
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“How not to lose positions in Google, organic traffic and conversions due to poorly designed faceted filtering in your eshop? Most eshops use faceted filtering or faceted navigation. And most of them has designed the faceted filtering the wrong way from the SEO point of view.

Let me show you how to design the faceted navigation and not to lose money in the same moment.” Pavel Ungr is like a synonym for SEO in Czech republic. He didn’t lose any of his SEO know-how even after he cut his legendary hair.

He used to work for biggest Czech marketing agencies Ataxo and H1 since 2009. From 2013 he works as a freelance SEO consultant for high competitive clients from Czech and Slovak republic, Hungary and USA. #seozraz webinar brings you unique SEO talks as a sequel of a successful SEO conference.

#seozraz webinar with Venchito Tampon (SharpRocket): Where to Find Fantastic Links 24.08.2021 Viac
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How can we discover the right place for promotion of our content?

Venchito Tampon is going to demonstrate the way, how and where you can find the fantastic backlinks opportunities.

#seozraz webinar with Gábor Papp (The Pitch): Predicting your SEO work and success 23.06.2021 Viac
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“How many links do we need to rank in Google? How many articles do we need to write? When will we see significant results? Why is this guy outranking me? My site is faster than that site!”

These are real and everyday questions from existing and potential clients. Would it be good to have a framework and a step-by-step process that could help you predict the work and timeframe of your SEO success? You bet, it would. This talk promises to deliver exactly that.

Gábor Papp (The Pitch) and Daniel Duriš (Lead Consultant at Basta digital) discussed how to predict your SEO work and success.

Zero-click Searches: Ako básnici prichádzajú o ilúzie a weby o prekliky z Googlu Stratégie 22.06.2021 Viac
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Vedeli ste, že v roku 2020 dve tretiny hľadajúcich v Googli neklikli ďalej? Až 65 percent hľadaní neprinieslo návštevnosť webom vo výsledkoch vyhľadávania Google. A to bez ohľadu na to, či si weby platili reklamu alebo mali dlhodobé SEO aktivity a viditeľné organické výsledky.

Americký expert na optimalizáciu pre vyhľadávače Rand Fishkin v auguste 2019 prvýkrát publikoval výsledky analýzy, ako funguje vyhľadávanie Googlu. Jeho záver vtedy mnohých šokoval – až polovica hľadaní v Googli sa tam aj skončila. Štúdia definovala takéto správanie ako vyhľadávania bez prekliku („zero-click searches“).

#seozraz webinar with Rand Fishkin (SparkToro): Zero-click Searches 17.06.2021 Viac
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“⅔ of searches on Google ended in the search results without clicking to another web property. Mobile stats are even worse. 77 % of mobile browsers were satisfied with what they see in Google and they didn’t need to click on any other website.”

Rand Fishkin (CEO at SparkToro) and Daniel Duriš (Lead Consultant at Basta digital) discussed the Zero-click Searches – what it is, what to expect in the future, how to face it.

#seozraz webinar with Maroš Kortiš (Mangools): Content marketing for Software as a Service (SaaS) 19.05.2021 Viac
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How folks at successful SEO tool Mangools create and optimize content on their product landing pages and blog, how they do link building and what kind of struggles came last year?

Mangools CMO Maroš Kortiš and Daniel Duris talk about it at the 1st of SEO zraz webinar, a unique equel of a successful SEO conference.

A real case study about a Google Medic update recovery SMXL 2020, Miláno 12.11.2020 Viac
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Prípadová štúdia o tom, ako bol klientsky web zasiahnutý aktualizáciou Medic a ako sa nám počas nasledujúcich dvoch rokov podarilo cez SEO aktivity zdvojnásobiť organickú návštevnosť a viditeľnosť.

Everybody wants to be number 1, but it’s better to be ZERO SEO Festiwal, Katowice 16.10.2020 Viac
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Medic Update: A Year+ After SEO Zraz 2020, Bratislava 10.02.2020 Viac
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Jedno je isté, nejaký update je na ceste. Mali by ste mať pripravený záložný plán, ktorý použijete v prípade dramatického poklesu organickej návštevnosti. Rátajte s tým, že po pádoch pozícií a organickej návštevnosti budete makať viac a zarábať menej, aby ste obnovili dôveru klienta.

Impact of voice search on SEO and what we can do to get position zero? WebExpo 2019, Praha 21.09.2019 Viac
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Since 1997 we have been hearing almost every year that SEO is dead. In reality, SEO as a discipline has been changing and reacting to how Google search changed. How have we come to the age of voice search and what does it mean for SEO? How does voice search work and how has it changed search results? What are the featured snippets and how can we get to zero position in organic search? Daniel is going to recommend concrete steps for companies to take in order to rank in voice search.

Kamenný obchod, ako sa presadíš lokálne? SEO Restart 2019, Praha 18.06.2019 Viac
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Reštaurácie, hotely, kaderníctva, kamenné predajne, miestne pobočky pozor! Čo z lokálnych výsledkov máte a ako sa v nich presadiť? Vypočujte si výsledky najnovších výskumov a otestujte horúce novinky lokálneho SEO.

How to prepare for the future of SEO? SEO Zraz 2019, Bratislava 25.02.2019 Viac
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SEO sa neustále mení, ovplyvňuje ho najmä Google. 10 bodov, ktoré môžeme v blízkej budúcnosti očakávať a na ktoré sa oplatí zamerať pri optimalizácii webov.

Smart Talk: Trendy vo weboch, UX a analytike Trendy v online marketingu, Bratislava 10.04.2018 Viac
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Prezentácia spolu so Zuzanou Pokrivčákovou o novinkách, ktoré môžeme očakávať v najbližších mesiacoch až rokoch. Hovorili sme aj o dobe súkromia.

Ako môžete zarábať cez organiku viac? eCommerce Conference, Vysoké Tatry 19.12.2017 Viac
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Prezentácia Daniela Duriša sa zameriava na SEO pre eshopy. Aké kroky musia urobiť majitelia eshopov, aby získavali organickú návštevnosť?

Diskusia o skúsenostiach agentúr s klientami BarCamp Bratislava 2016 07.05.2016 Viac
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Moderovaná diskusia so zástupcami agentúr z oblasti digitálneho marketingu o ich skúsenostiach s klientami.

Ako na responzívny web? BarCamp Bratislava 2015 06.06.2015 Viac
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