VÚB bank, Bank of Intesa SanPaolo, belongs among the top three banks in Slovakia, but the visibility on Google when searching for financial products did not match that. 12 new landing pages with perfect match between search intent and content = 1300 % growth of organic traffic.
We analyzed almost 19 000 different keywords to find out how people search for information about financial products. On the VÚB Bank website, we have filled the gaps in content by creating 12 new landing pages that matched people’s intentions.
“The content of banks’ websites is often influenced by several different departments – product, marketing or legal. For the needs of marketing campaigns, various subpages and microwebs are added to them ad hoc. Product names must be as original as possible so that they do not look generic.
VÚB bank belongs among the top three banks in Slovakia, but the visibility on Google when searching for financial products did not match that. We analyzed almost 19 000 keywords to find out how people search for information about banks’ financial products. On the VUB bank website, we have filled the gaps in content by creating 12 new landing pages that matched people’s intentions. Of course, we cleaned up after ourselves and prevented duplication of content and the so-called cannibalization (competition between several sub-pages on the web containing similar phrases).
The new landing pages were much more in line with the intentions of the visitors. For example, those people who wanted to calculate mortgage repayments made the repayment calculator (formerly they end up at the general information page about mortgages offering) due to the changes.”
In 2021, we managed to quadruple organic traffic from Google to the key product subpages of the VÚB banka. In 2022, we tripled the already high increase. The number of contacts of potential clients from organic traffic increased by 100 %.
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