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Will AI mention your brand when a customer asks about the product or service you offer?

Will AI mention your brand when a customer asks about the product or service you offer?

Will AI mention your brand when a customer asks about the product or service you offer?

Will AI mention your brand when a customer asks about the product or service you offer?

At our Basta Stage event in May, we discussed the biggest shift in marketing over the past 25 years. Here is the essence of my presentation in an easy-to-read format, including data that should be of interest to anyone with a “performance marketing” line item in their budget. We’ve built marketing on identity. That identity...

How do you track whether your content is bringing in clients? Read about how and which metrics to monitor and easily evaluate the impact of content on your business.

Imagine content as a good salesperson who doesn't shout, but knows exactly when to lend a helping hand so the customer makes a purchase. Performance content is not about one-off campaigns, but about a system that builds authority, collects leads, and ensures visibility even where AI rules. We will show you how this approach works in practice. And we will also reveal why, in an era of perfect technology, 'imperfect' human content paradoxically wins.

Do you click on a result more often if it stands out from other search results or has an excellent rating? You’re not alone. Case studies show up to a 30% increase in clicks on a search result if it’s the only one using structured data. Let’s take a look together at how you can...

What is AI Mode? AI Mode is a search engine that uses artificial intelligence (Gemini) to scan dozens of websites almost instantly to generate a response tailored specifically for you. AI Mode was officially unveiled in May 2025 during the Google I/O conference. It officially arrived in Slovakia and the Czech Republic in October 2025,...

Do you own a physical store or showroom and also sell products online? In this article, we’ll show you how to showcase your in-store products online and attract more customers. We’re happy to share tips and tricks on how to navigate the setup process, and we’ll also help you prepare for your store’s digital inventory.