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Website migration: strategy, process and checklist
Are you planning to update your website, improve its graphic design, or modify its structure? Keep in mind that even these actions can significantly impact keyword positions in search results, and as a result, your organic traffic. To execute a website migration properly, it’s crucial to have clear responsibilities assigned and a comprehensive migration checklist...
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SEO zraz webinar: Content marketing for Software as a Service (SaaS)
How can companies like SaaS do content marketing?
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BrandProtect Script: The definitive answer to the eternal question about bidding on your own brand
Are you in the top organic position for searches of your brand name in Google?
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Brand search volume vs. brand awareness vs. market share, here comes the Share of Search
The brand keywords search volume is one of my most favorite (online) marketing metrics.
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Duplicates harm your positions: How do you remove them?
Duplicates on a website are one of the factors that affect a keyword's search position. What are the types of duplications that we know about in SEO practice and how do we avoid them?
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Key takeaways from 15 talks at SEO Zraz 2020
SEO zraz found its place as the biggest SEO conference in the CEE region with its 2nd year. We summed up important ideas and takeaways from its talks.
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(Don't) let kids click on your YouTube ads👼
Save money by excluding children's channels from your YouTube ad campaigns. This article contains a list of more than 2000 children's YouTube channels.
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4 key thoughts from PPCEE
243 people who think about online advertising on a daily basis came to Bratislava on 28.10.2019 for PPCEE conference. Read the 4 most interesting 💡thoughts.
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Content marketing is not for everyone: How to approach it systematically
Are you considering using content marketing? If so, you will have to deal with a few challenges that others who use content marketing usually face. I'll show you how to prioritize between different forms of content and get results as soon as possible.
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Feedback is the treasure
Feedback is very well listened when positive. But it is much more beneficial when it tells you what and how can you improve constructively. How is feedback structurally organized in companies?
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